Montres Outlet

Gucci Watches

Gucci is the Florentine house founded in 1921, one of the most prestigious names in Italian luxury. Its watch collection is Swiss Made with certified Swiss movements and recognisable house codes (GG motif, green-red stripes). Men's watch selection at outlet prices, authentic and backed by a 2-year warranty.

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Our Gucci expertise

History & brand DNA

Gucci was founded in Florence in 1921 by Guccio Gucci, who began as a luxury leather goods maker. The house became one of the most prestigious names in Italian luxury during the twentieth century, celebrated for the GG motif, the green-red-green stripe and the horsebit. Gucci's watch line, launched in the late 1990s, is entrusted to Gucci Watches & Jewelry SA based in Switzerland, a notable fact, as unlike other fashion brands, Gucci uses certified Swiss Made movements and manufactures locally. The brand has been part of the Kering group since 1999.

Iconic models

The Gucci watch range divides into two distinct families: signature fashion models (dial with GG motif, green-red-green stripes, embroidered bee) that embrace their role as a visible luxury object; and more watchmaking-focused models (Gucci Diver, Swiss Made dress lines) that approach true luxury watches, with 200 m water resistance, certified Swiss Made movements and manufacture finishing. Predominantly 40-44 mm format for men.

What we check before dispatch

On an authentic Gucci: the signature 'Gucci Swiss Made' must appear on the dial at 6 o'clock (dress models). The GG motif, when on the dial, must show perfect alignment of the interlaced Gs with no printing flaws. The case back bears the reference YA plus number with deep engraving. Gucci crowns are marked with the 'G'. On leather straps, the saddle stitching must be regular and genuine leather shows a fibrous edge (fake leather shows a smooth, uniform edge). Beware of frequent Gucci counterfeits, always buy through authorised channels.

Why buy at outlet prices?

Gucci outlet ranges between 250 and 800 EUR (versus 600-1800 EUR in boutiques). It is one of the rare fashion brands whose watches hold genuine watchmaking value thanks to Swiss Made certification. For those wanting to enter Italian luxury with a functional and recognisable watch, Gucci is a strong signature choice that retains its perceived value over time.

Frequently asked questions: Gucci

+Are Gucci watches truly Swiss Made?
Yes, unlike most fashion brands that use Made in China (Fossil) or generic Made in Asia, Gucci certifies 'Swiss Made' on models with certified Swiss quartz movement and Swiss assembly. The mention appears on the dial at 6 o'clock. A few entry-level models are exempt from this rule, always check the dial.
+What is the difference between Gucci Diver and other collections?
Gucci Diver is the house's diving collection: 200 m water resistance, unidirectional rotating bezel, screw-down crown, rubber or steel bracelet. It is Gucci's most 'watchmaking-focused' range, designed for active use rather than purely aesthetic purposes.
+How do I authenticate a pre-owned Gucci?
Check the YA reference engraved on the back, the 'Swiss Made' mention on the dial, the quality of the GG motif (perfect alignment), and request the original invoice. Gucci counterfeits are frequent on non-specialist marketplaces. At Montres Outlet, every piece is authenticated before dispatch.
+Does a Gucci watch hold its resale value well?
Yes, Gucci is among the rare fashion brands whose watches retain significant resale value (40-60% of new price after a few years, compared to 20-30% for Fossil or Diesel). The luxury house status and Swiss Made certification explain this resilience.