Swatch Watches
Swatch is the Swiss brand launched in 1983 to revolutionise the watch: certified Swiss Made, high-tech plastic cases, design renewed every season. Over 150 Swatch references at outlet prices at Montres Outlet, authentic and backed by a 2-year warranty.
Swatch
Swatch YWS404G Two-Tone Steel Silver and Rose Gold Men's Watch
Swatch
Swatch SURS101 Tricolour Silicone Bracelet Touchscreen Watch
Swatch
Swatch SUOZ114 Red Kawaii Pattern Watch
Swatch
Swatch SUOZ107 Blue Strap and Illustrated Dial Watch
Swatch
Swatch SFS102 For the Love of Pattern Blue Women's Watch
Private sales club
Be notified of upcoming Swatch private sales
Our Swatch private sales run for 24 to 72 hours and stock is limited. Members receive an email 2 to 3 days before each sale opens. Free sign-up, 1 to 2 emails per month, unsubscribe in one click.
Our Swatch expertise
History & brand DNA
Swatch was launched in 1983 by Nicolas Hayek to save Swiss watchmaking in the face of the Japanese quartz wave (Seiko, Citizen, Casio) that threatened the Swiss industry. The gamble: a Swiss watch at an accessible price, with a certified Swiss quartz movement in a high-tech plastic case, and a design renewed each season like a fashion accessory. Success was immediate, with over 500 million Swatch watches sold to date. The brand belongs to the Swatch Group, the world's leading watchmaker, which also owns Omega, Longines, Tissot and Breguet.
Iconic models
The Swatch range is divided into five main collections: Originals (Gent), the historic 34 mm plastic range with Swiss quartz movement in 2 or 3-hand versions, the instantly recognisable classic; Skin, an ultra-thin 3.9 mm version; Irony, metal case (stainless steel or aluminium) with the same movements as the Originals; Big Bold, an oversized 47 mm range with colourful graphic dials; and special editions (MoonSwatch x Omega, artist collaborations) that sell out quickly. Available in all sizes and styles, unisex by default.
What we check before dispatch
On an authentic Swatch: the 'SWISS MADE' inscription must appear on the dial at 6 o'clock, engraved and not printed. The Swatch logo is in characteristic bold serif typography. The case back bears the reference (often GW or GB for Originals, SUOK for Irony, etc.) and the inscription 'Swiss Made, Stainless Steel back' (Originals) or 'Stainless Steel' (Irony). The plastic strap on Originals is integrated into the case, it does not come off like a conventional strap. The crown is marked with the Swiss cross or the S logo. Beware of counterfeit MoonSwatch models that proliferate on marketplaces, always verify the Bioceramic colours and inscriptions.
Why buy at outlet prices?
Swatch outlet prices range from 40 to 180 EUR for standard collections, up to 350 EUR for rare special editions (versus 70-300 EUR in boutiques). It is the only purchase at this price that guarantees certified Swiss Made. Particularly recommended for: a first Swiss watch purchase, a gift for a teenager or young adult, light 'beach watch' use and durability (Originals at 30 g are barely noticeable on the wrist), or collecting special editions (resale potential).