Black Friday women's watches 2026

Black Friday women's watches: the brands our customers choose

In our 2026 sales, one women's watch in three is a Michael Kors. Guess and Daniel Wellington follow: together, these three brands account for nearly two thirds of the women's watches we ship. This selection is built around them, together with Casio, Tommy Hilfiger, Vivienne Westwood and Fossil.

36 to 38 mm: the most worn size

More than a third of the women's watches we sell measure between 36 and 38 mm, with 38 mm in the lead. Small dials of 28 to 32 mm remain popular, especially on jewellery watches, and make up just over one sale in ten.

For a gift, 36 to 38 mm suits the widest range of wrists; above 40 mm, the watch wears like a men's watch.

A Black Friday discount is read against the reference price

The law requires the struck-through price of a reduction to be the lowest price the seller charged over the last 30 days (article L112-1-1 of the French Consumer Code). On the day, each women's watch in the offer will show its discount against that reference price. Our guide covers the other pitfalls.