Section · Journal
7 articles to guide you through your choice.
Featured
Summer watch sales 2026 up to -75%: men's and women's watches on sale, major brands (Michael Kors, Cluse, Hugo Boss). The method to buy at the right price.
Bruno Gales16 minSelection
With 25 years of Casio watches on my workbench, I can say without hesitation that this brand is the most undervalued in the affordable watch market: a movement reliability that I rarely observe at this price level.
Pierre Laurent25 min
Every year between 1st and 20th June, I see the same hesitations crop up about Father's Day watches: unclear budget, unknown wrist size, and dads ending up with a watch that's too large or too flashy. This guide is what I tell undecided buyers from the shop.
Frédéric Blanc16 minAll articles
Every November, retailers display -50%, -60%, sometimes -70% discounts on watches. And every November, the majority of these figures are built on an inflated reference price. This guide gives you the concrete tools to sort through them before you buy.
Bruno Gales19 min
Giving a watch for Valentine's Day 2027: the best selections for her, for him and as a couple. Expert guides to help you choose with precision.
Théo Chaumont18 min
Thibault Chambard, CFC Geneva watchmaker, former repair workshop. This guide does not discuss style or trends: it discusses what a watch becomes after 5, 10 or 15 years of daily wear, and how to choose a timepiece that will survive the next decades of your loved one's life.
Thibault Chambard18 min
Mother's Day 2026 falls on 7 June. If you're reading this article, you still have time to choose well - and a women's watch remains the gift that lasts longest on a mum's wrist. Here is my unfiltered sales guide.
Audrey Staedel18 min