Section · Journal
32 articles to guide you through your choice.
Featured
Introduction The 200m water resistant watch is designed for professional diving. It is the maximum water resistance for consumer watches. --- Understanding 200m Water Resistance Signif.
Thomas Durand19 minSelection
Steel, gold, leather, stones, mother-of-pearl, ceramic: the six families of materials shared by watchmaking and artisanal jewellery, and what they change when you wear a watch and jewellery together.
Marc Fontaine6 min
"Diamond dust": the formula sells but describes an effect, not a composition. With macro photography to back it up, here's what's actually on these dials, what our 92 references in stock reveal, and the technical argument that Swarovski never highlights even though it's the strongest.
Antoine MoreauAll articles
Two Maserati Sfida, same 44 mm case, same blue dial, but a fifteen-millimetre opening at 8 o'clock and a price that triples. Macro shots on our own example, here is what this opening truly reveals, what the Seiko NH70 calibre is worth, and why mineral crystal is the real point to know before buying.
Antoine Moreau
Behind the word "skeleton" lie three very different constructions: the fully skeletonised movement, the open heart, and the simple cut-out dial on quartz. A workshop watchmaker explains how to tell them apart in ten seconds, and which of our 67 references in stock are truly worth the spectacle.
Antoine Moreau11 min
63,000 searches per month for Submariner, Datejust and Daytona, and a truth nobody dares write: most enthusiasts are looking for codes, not a logo. A collector draws the line between acknowledged homage and counterfeit, and decodes the affordable watches that carry the spirit of Rolex archetypes.
Marc Fontaine11 min
One in ten shop windows, and yet two absolute legends: the Cartier Tank born from 1917 tanks and the Reverso from polo fields. A watch historian explains why the rectangle nearly disappeared, why it is making a comeback, and which affordable rectangular watches truly carry this heritage.
Elena Sicard11 min
The Bulgari Serpenti has reigned over the snake watch since 1948, Cartier prefers the panther, Gucci paints the reptile on its dials. And between high jewellery and nothing, a single affordable brand dares the true snake form: Just Cavalli. Complete comparison by a gemmologist who worked in a luxury boutique.
Hélène Marchetti15 min
Amy, Blade, Baker, Henry, Roxy: five names, five distinct approaches. This guide maps the Marc Jacobs women's collections, and decodes what the prefix of the reference really tells you about your watch.
Sophie Martin7 min
Roberto Cavalli and Just Cavalli are not the same watch, nor the same budget. Decoding a confusion that costs dear, and what a 22 mm diameter really means on the wrist.
Sophie Martin8 min
A Burberry women's watch is chosen on three criteria: the collection (The City, Heritage, The Britain, Classic Round), the finish (silver steel, Swiss made gold, two-tone, mother-of-pearl) and the case size according to your wrist. This guide decodes each collection, explains the real differences in finish and provides concrete reference points to find the Burberry watch that will accompany you for ten years.
Frédéric Blanc15 min
Of 3,893 watches in active distribution in France, more than 8 out of 10 do not exceed 5 ATM. Michael Kors, Daniel Wellington, Calvin Klein, Maserati: here is the first water resistance barometer of the French watch market with real figures, by brand, and why so many buyers are mistaken without knowing it.
Frédéric Blanc18 min