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Buying guides

32 articles to guide you through your choice.

Watch water resistance: the definitive guide to ATM, bar, metres
Buying guides

Watch water resistance: the definitive guide to ATM, bar, metres

Watch water resistance is the most poorly explained subject in mainstream horology. A marking of 50 m does not mean you can dive to 50 metres. Here is the definitive guide to ATM/bar/metres, the ISO standards that really matter, and the visual infographic that decodes all usage thresholds.

Frédéric BlancFrédéric Blanc20 min
Adjusting a Milanese mesh watch strap: the sliding clasp method (not the strap)
Buying guides

Adjusting a Milanese mesh watch strap: the sliding clasp method (not the strap)

A watch with a Milanese mesh strap is not shortened like a link bracelet: you adjust the sliding clasp instead. Here is the step-by-step method illustrated for Michael Kors, Emporio Armani, Daniel Wellington, Tommy Hilfiger and other fashion brands that use this type of clasp.

Frédéric BlancFrédéric Blanc18 min
Guess Watch Price Guide for Women & Men: Complete 2026 Tariff Guide
Buying guides

Guess Watch Price Guide for Women & Men: Complete 2026 Tariff Guide

The price of a Guess watch varies considerably depending on the collection, finish and crystals. Here is an honest breakdown of the women's and men's price ranges, the five factors that affect pricing, and the real value for money when you know the outlet market.

Frédéric BlancFrédéric Blanc17 min
Watch travel case and pouch: how to transport your watches safely
Buying guides

Watch travel case and pouch: how to transport your watches safely

When travelling, an unprotected watch gets scratched, knocked and lost. The rigid glass-topped box is the worst choice for a suitcase. Here's how to choose between a pouch, roll and case, depending on the number of watches and type of journey, from an accessories specialist.

Julie RenardJulie Renard8 min
Automatic watch winder: the guide to choosing well (TPD, direction, silent mode)
Buying guides

Automatic watch winder: the guide to choosing well (TPD, direction, silent mode)

Turns per day, direction of rotation, rest mode, motor silence: a poorly adjusted winder fatigues the movement more than it maintains it. Here's how to choose one and use it without damaging your watch, explained by a watchmaker.

Antoine MoreauAntoine Moreau9 min
Watch box: the complete guide to choosing well (men's, automatic, luxury)
Buying guides

Watch box: the complete guide to choosing well (men's, automatic, luxury)

How many compartments, what material, glass-topped or closed, with or without a winder: here's how to choose a watch box without being fooled by marketing, from a retailer who stocks 21 genuine references and has dismantled each model.

Bruno GalesBruno Gales14 min
Chronograph Watch Price: Complete 2026 Pricing Guide
Buying guides

Chronograph Watch Price: Complete 2026 Pricing Guide

The price of a chronograph watch ranges from €100 to over €15,000. Discover the price ranges by category, the factors that influence the price, and our expert advice for choosing the best chronograph according to your budget in 2026.

Frédéric BlancFrédéric Blanc16 min
Automatic vs Quartz: The Complete 2026 Guide
Buying guides

Automatic vs Quartz: The Complete 2026 Guide

The Choice of Movement. Automatic or quartz? This question is fundamental when buying a watch. Each technology has its advantages. This guide helps you understand the differences...

Antoine MoreauAntoine Moreau16 min
Affordable Automatic Watch: The Complete 2026 Guide
Buying guides

Affordable Automatic Watch: The Complete 2026 Guide

Accessible Automatic Watches. The affordable automatic watch allows you to enter the world of mechanical watchmaking without breaking the bank. Once reserved for high budgets, automatic watches...

Antoine MoreauAntoine Moreau19 min
Women's Water-Resistant Watch: The Complete 2026 Guide
Buying guides

Women's Water-Resistant Watch: The Complete 2026 Guide

Water-Resistant for Women Women's water-resistant watches appeal to active women. Elegance and functionality combine harmoniously. Women's water-resistant watches blend style and practicality for.

Sophie MartinSophie Martin22 min
Women's Watch Price: Complete 2026 Pricing Guide
Buying guides

Women's Watch Price: Complete 2026 Pricing Guide

Understanding Prices Women's watch prices vary considerably depending on brands, materials and features. Understanding these variations allows you to make the right choice. The pri...

Camille LefèvreCamille Lefèvre21 min
Ceremony Watch: The Complete Guide to Watches for Weddings & Events 2026
Buying guides

Ceremony Watch: The Complete Guide to Watches for Weddings & Events 2026

The Watch for Life's Greatest Moments. The ceremony watch accompanies exceptional moments. Weddings, christenings, anniversaries: every event deserves an exceptional watch.

Alexandre PetitAlexandre Petit22 min