Watch Journal · since 2024
The Journal
Buying guides, comparisons of the great houses, care advice and watchmaking trends. One promise only: to help you choose a watch you will wear without regret.
Summer watch sales 2026: up to -75%, the guide to buying at the right price
Summer watch sales 2026 up to -75%: men's and women's watches on sale, major brands (Michael Kors, Cluse, Hugo Boss). The method to buy at the right price.
Bruno Gales16 min
Daniel Wellington Mesh Women's Watch: The Complete Guide to the Milanese Mesh Bracelet
The Elegance of the Mesh Bracelet at Daniel Wellington The Daniel Wellington mesh women's watch represents the perfect alliance between Scandinavian minimalism...
L'équipe Montres Outlet19 min
Tommy Hilfiger Mesh Women's Watch: The Complete Guide to Milanese Mesh Bracelets
The Elegance of Mesh at Tommy Hilfiger The Tommy Hilfiger mesh women's watch embodies modern and refined elegance. The mesh bracelet, also called...
L'équipe Montres Outlet17 min
Black Daniel Wellington women's watch: the complete guide to minimalist elegance
Black on a Daniel Wellington: dial or strap? An IFM stylist decodes the distinction, the assured elegance of a black dial, black and gold or black and silver combinations, and why black is the ultimate versatile choice.
Clara Vasseur15 min
Daniel Wellington leather women's watch: the complete guide to authentic style
Leather is the strap that founded Daniel Wellington. An IFM stylist decodes the colours (cognac, black, cream), the patina of genuine leather, its real maintenance and choosing the right leather according to your style and wardrobe.
Clara Vasseur17 min
Daniel Wellington women's bracelet: the complete guide to interchangeable bracelets
The real secret of Daniel Wellington isn't the case, it's the bracelet. A stylist from IFM decodes the Swedish brand's interchangeable system: lug width by collection (pitfall no. 1 when buying), quick-release, leather versus Milanese mesh, real maintenance and recognising an authentic bracelet.
Clara Vasseur16 min
Guess Watch Price Guide for Women & Men: Complete 2026 Tariff Guide
The price of a Guess watch varies considerably depending on the collection, finish and crystals. Here is an honest breakdown of the women's and men's price ranges, the five factors that affect pricing, and the real value for money when you know the outlet market.
Frédéric Blanc17 min
Watch travel case and pouch: how to transport your watches safely
When travelling, an unprotected watch gets scratched, knocked and lost. The rigid glass-topped box is the worst choice for a suitcase. Here's how to choose between a pouch, roll and case, depending on the number of watches and type of journey, from an accessories specialist.
Julie Renard8 min
Automatic watch winder: the guide to choosing well (TPD, direction, silent mode)
Turns per day, direction of rotation, rest mode, motor silence: a poorly adjusted winder fatigues the movement more than it maintains it. Here's how to choose one and use it without damaging your watch, explained by a watchmaker.
Antoine Moreau9 min
Watch box: the complete guide to choosing well (men's, automatic, luxury)
How many compartments, what material, glass-topped or closed, with or without a winder: here's how to choose a watch box without being fooled by marketing, from a retailer who stocks 21 genuine references and has dismantled each model.
Bruno Gales14 min
Casio watch: the complete 2026 guide (vintage, classic, digital)
With 25 years of Casio watches on my workbench, I can say without hesitation that this brand is the most undervalued in the affordable watch market: a movement reliability that I rarely observe at this price level.
Pierre Laurent25 min
Fossil watch: the complete 2026 guide (men & women)
Forty years after its creation in Texas, Fossil remains one of the most accessible design watch brands on the market. The complete guide by a retail watch consultant: men's and women's collections, Miyota movements, actual water resistance, interchangeable straps, honest opinion on what it's really worth and how to choose from the MO catalogue.
Frédéric Blanc25 min